Concentrated for Value

We make our products using the least amount of chemicals at the lowest concentrations for best results.

Guided by the Einstein principle that 'the simplest solution is the most elegant', our research and development team uses the least number of ingredients at the lowest concentrations to get the best results. We don’t use bulking agents or fillers that can give a misleading idea of value and the concentrated goodness of our products means you don't need to use as much, saving you money overall.

Perfection is achieved not when there is nothing more to add, but rather when there is nothing more to take away.
Antoine de Saint-Exupéry 

Here's how we compare on price.

Product Price
ecostore 1kg Dish powder 18c
Market leader 34c
ecostore 1kg Laundry powder 28c
Market Leader 42c

How we compare for cost per wash.

Product Washes Price
ecostore 1kg Laundry Powder 32 washes 28c
Market leader
23 washes 43c
ecostore 1kg Laundry Powder (Front loader) 64 washes 14c
Market Leader 22 washes

(Nov 2011 average NZ supermarket pricings)

ecostore laundry powder
is super concentrated - one small scoop is all it takes for a standard wash in a top loading machine and half as much in a front loader. We include measuring scoops inside our boxes which are HDPE (High Density Poly Ethylene) made from 100% post-consumer regrind. 

Standard washes per pack:

Machine Type Amount Washes
Front loader ½ scoop 64 washes
Top Loader 1 scoop 32 washes


Large or heavily stained loads in hard water

Machine Type Amount Washes
Front loader 1 scoop 32 washes
Top Loader 1 ½ scoops 21 washes
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